Tune in to College Radio Primer tonight for a glimpse into the groundbreaking post-punk sound of Rough Trade Records. Influenced by the DIY techniques pioneered by early punk groups like the Buzzcocks, Desperate Bicycles & Scritti Pollitti, Geoff Travis (with help from a group of like-minded friends/music nuts) would turn his tiny West London record shop into one of the UK's most exciting & influential independent record labels. Along the way he would release singles & albums from a wide variety of artists, including the Swell Maps, Delta 5, Television Personalities, James Blood Ulmer, This Heat, Monochrome Set, The Pop Group, LiLiPUT, Young Marble Giants and tons more. Hear it all TONIGHT, 8-10pm